From Landing Page to Franchising Concept
How a Website Grows With the Business.
From problem to solution
About the project
Profarms is an innovative startup from South Tyrol specializing in sustainable production of microgreens and superfoods. The company supplies fine dining with fresh, locally grown products.
The challenge
Profarms brought a completely novel concept to market – the target audience first had to understand what microgreens are and what value they offer. Fine dining is a demanding and hard-to-reach audience that needs to be addressed on their level.
Our solution
Strategic Foundation
From day one, we developed a high-converting landing page to quickly enter the market as a startup – with clear positioning and a convincing first impression.
Storytelling & Emotion
Target-oriented communication with high-quality storytelling that explains the innovation behind microgreens, makes the value tangible and builds trust with fine dining.
Flexible Development
Three strategic adaptations of the website to new business goals: first an online shop, then the pivot to pure B2B strategy and finally the expansion to the franchising concept with production partners.
The result in detail
We have accompanied Profarms from day one. Starting with a simple landing page, we continuously adapted the digital presence to the company's development. With the step to franchising came the latest evolution: the website now specifically targets potential production partners. Five new production partners have already been won.
The collaboration with Profarms impressively demonstrates: a website must grow with the business. Those who understand their website as a strategic tool and continuously adapt it make it their strongest sales channel.