From B2B Giant to B2C Brand
How Duka Built Its Social Media Presence to Reach End Customers.
From problem to solution
About the project
Duka AG is a leading European manufacturer of high-quality shower enclosures based in Brixen. As a family company with over 300 employees, Duka stands for quality, design and innovation.
The challenge
Duka had a strong position in the B2B market but almost no direct connection to end customers. Social media presence was minimal, lacking authentic content and a strategy to make the brand visible online.
Our solution
Strategy Workshop
Together we developed a multi-channel strategy to position Duka on the relevant platforms (Facebook, Instagram, Pinterest, LinkedIn).
Employee Training
In an intensive workshop, the marketing team was trained on how to create the right content for each platform, build a community and measure success.
Long-term Support
In monthly meetings, we accompanied the implementation, refined the strategy and gradually implemented new marketing channels.
This case study proves that even established B2B companies can build a strong B2C brand through targeted social media strategy and employee empowerment.