From 1,000 to 100,000 Views
How Autohaus Moser Became a Social Media Powerhouse.
From problem to solution
About the project
Autohaus Moser is a renowned, family-run multi-brand car dealership in South Tyrol with locations in Bruneck and Bolzano. Since 1955, the company has stood for excellent service and a large vehicle selection.
The challenge
Despite an excellent reputation in real life, the online presence was stagnating. Social media posts barely reached 1,000 views, interaction was lacking and there was no clear content strategy. The team was unsure how to use the channels authentically and effectively.
Our solution
Intensive Workshop
In a one-day workshop, we taught the entire team the fundamentals of successful social media marketing – from content planning to best practices for video content.
Concept & Strategy
Together, a clear concept was developed: authentic insights into the dealership's daily life, introducing employees and vehicles in an entertaining, relatable way.
Monthly Coaching
For over a year, we accompanied the team in monthly meetings, analyzed performance, developed new ideas and continuously optimized content.
The result in detail
The transformation was enormous. After just a few months, most videos consistently reached over 3,000 views. Shortly after, the first videos went viral with 30,000 to over 100,000 views. Autohaus Moser became a well-known brand on social media in the region.
This case study impressively demonstrates how through targeted knowledge transfer and strategic coaching, an insecure team can become a content machine that sustainably increases brand awareness.